The Product Manager Desk Reference 2e: The Ultimate Guide for Product Managers
Product management is a complex and ever-evolving field. As the role of the product manager continues to grow in importance, there is a growing need for a comprehensive and up-to-date resource that can help product managers succeed. The Product Manager Desk Reference 2e is the definitive guide for product managers at all levels.
What's New in the Second Edition?
The second edition of The Product Manager Desk Reference has been completely revised and updated to reflect the latest trends and best practices in product management. New topics covered in this edition include:
4.5 out of 5
Language | : | English |
File size | : | 38823 KB |
Text-to-Speech | : | Enabled |
Enhanced typesetting | : | Enabled |
Word Wise | : | Enabled |
Print length | : | 1054 pages |
- Agile product development
- User experience design
- Data analytics for product managers
- Product management in the age of artificial intelligence
The second edition also includes a new chapter on product management career development, which provides guidance on how to advance your career as a product manager.
What You'll Learn from This Book
The Product Manager Desk Reference 2e will teach you everything you need to know to succeed as a product manager. You'll learn about the core principles of product management, the tools and frameworks used by successful product managers, and the skills and behaviors that make great product managers.
Some of the specific topics covered in this book include:
- Product strategy and planning
- Product development and delivery
- Product marketing and launch
- Product analytics and reporting
- Product management career development
Who Should Read This Book?
The Product Manager Desk Reference 2e is a must-read for all product managers, regardless of their experience level. It's also a valuable resource for anyone who wants to learn more about product management, such as:
- Product designers
- Software engineers
- Marketing managers
- Business analysts
- Entrepreneurs
About the Author
Steven Haines is a product management consultant and trainer with over 20 years of experience. He is the founder of The Product Management Center, a leading provider of product management resources and training. Steven is also the author of several other books on product management, including The Product Manager's Handbook and The Lean Product Playbook.
The Product Manager Desk Reference 2e is the definitive guide for product managers at all levels. It's a comprehensive and up-to-date resource that will help you succeed in your role and advance your career.
If you're serious about product management, then you need to read this book.
4.5 out of 5
Language | : | English |
File size | : | 38823 KB |
Text-to-Speech | : | Enabled |
Enhanced typesetting | : | Enabled |
Word Wise | : | Enabled |
Print length | : | 1054 pages |
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4.5 out of 5
Language | : | English |
File size | : | 38823 KB |
Text-to-Speech | : | Enabled |
Enhanced typesetting | : | Enabled |
Word Wise | : | Enabled |
Print length | : | 1054 pages |