Marketing and Selling Disruptive Products to Mainstream Customers Collins
![Jese Leos](https://ebook-universe.nicksucre.com/author/reed-mitchell.jpg)
In today's rapidly changing business landscape, companies are increasingly looking for ways to disrupt the market and gain a competitive edge. One way to do this is to develop and sell disruptive products that appeal to mainstream customers. However, marketing and selling disruptive products to mainstream customers can be a challenge. This article will explore some of the key strategies that companies can use to successfully market and sell disruptive products to mainstream customers.
What are Disruptive Products?
Disruptive products are products that create a new market and value network and eventually disrupt an existing market and value network. They are typically characterized by the following features:
4.6 out of 5
Language | : | English |
File size | : | 1556 KB |
Text-to-Speech | : | Enabled |
Screen Reader | : | Supported |
Enhanced typesetting | : | Enabled |
X-Ray | : | Enabled |
Word Wise | : | Enabled |
Print length | : | 286 pages |
* They are simpler and more affordable than existing products. * They are easier to use and understand. * They offer new benefits that are not available from existing products.
Disruptive products can be a major challenge for established companies because they can quickly cannibalize sales of existing products. However, disruptive products can also be a major opportunity for companies that are willing to invest in them.
Marketing and Selling Disruptive Products to Mainstream Customers
Marketing and selling disruptive products to mainstream customers requires a different approach than marketing and selling traditional products. Here are some of the key strategies that companies can use:
* Identify the right target market. Not all disruptive products are suitable for all mainstream customers. It is important to identify the specific target market that is most likely to adopt the product. * Develop a clear value proposition. Customers need to understand the benefits of the product and why it is different from existing products. The value proposition should be clear and concise. * Create a strong brand. The brand is the face of the product and it is important to create a strong brand that will resonate with mainstream customers. The brand should be memorable, relevant, and credible. * Use creative marketing channels. Traditional marketing channels may not be effective for reaching mainstream customers. Companies should use creative marketing channels that will reach the target market. * Build a strong sales force. The sales force is responsible for selling the product to customers. It is important to build a strong sales force that is trained to sell disruptive products.
Case Study: Amazon
Amazon is a classic example of a company that has successfully marketed and sold disruptive products to mainstream customers. Amazon started out as an online bookseller, but it has since expanded into a wide range of other products and services. Amazon's success is due in part to its willingness to embrace disruptive innovation.
One of Amazon's most disruptive products is the Kindle e-reader. The Kindle was released in 2007, and it quickly became a popular alternative to traditional paper books. The Kindle is simpler and more affordable than traditional books, and it offers a number of features that are not available from traditional books, such as the ability to store thousands of books on a single device.
Amazon has also been successful in selling other disruptive products to mainstream customers, such as the Amazon Echo smart speaker and the Amazon Fire TV streaming stick. These products are all characterized by their simplicity, affordability, and ease of use.
Marketing and selling disruptive products to mainstream customers can be a challenge, but it is also a major opportunity. By following the strategies outlined in this article, companies can increase their chances of success.
Additional Resources
* [Marketing Disruptive Products to Mainstream Customers](https://www.forbes.com/sites/forbescoachescouncil/2021/07/13/marketing-disruptive-products-to-mainstream-customers/?sh=51358e01769f) * [The Innovator's Dilemma](https://www.claytonchristensen.com/books/the-innovators-dilemma/) * [Disruptive Innovation](https://www.amazon.com/Disruptive-Innovation-Christensen-Michael-Raynor/dp/0060521643)
4.6 out of 5
Language | : | English |
File size | : | 1556 KB |
Text-to-Speech | : | Enabled |
Screen Reader | : | Supported |
Enhanced typesetting | : | Enabled |
X-Ray | : | Enabled |
Word Wise | : | Enabled |
Print length | : | 286 pages |
Do you want to contribute by writing guest posts on this blog?
Please contact us and send us a resume of previous articles that you have written.
Best Book Source
Ebook Universe
Read Ebook Now
Digital Book Hub
Ebooks Online Stores
Fiction
Non Fiction
Romance
Mystery
Thriller
SciFi
Fantasy
Horror
Biography
Selfhelp
Business
History
Classics
Poetry
Childrens
Young Adult
Educational
Cooking
Travel
Lifestyle
Spirituality
Health
Fitness
Technology
Science
Arts
Crafts
DIY
Gardening
Petcare
John P Parker
Karen Chilton
Alec Macgillis
David Schneider
Linda Leaming
Professor Beaver
Brett Sheehan
Michael Skidgell
Jeffrey L Condon
Katherine Orrison
Sorin Dumitrascu
Pat F Garrett
Harvey J Platt
Edward Butts
Mungo Park
Tracy Borman
John Sandifer
Linda Himelstein
Larry Tye
Judy Blankenship
Light bulbAdvertise smarter! Our strategic ad space ensures maximum exposure. Reserve your spot today!
![Building The Internet Of Things: Implement New Business Models Disrupt Competitors Transform Your Industry](https://ebook-universe.nicksucre.com/k/building-the-internet-of-things-a-comprehensive-guide-to-creating-connected-devices.jpeg)
![Heath Powell profile picture](https://ebook-universe.nicksucre.com/author/heath-powell.jpg)
- Ernest J. GainesFollow ·10.2k
- David MitchellFollow ·12k
- Julio Ramón RibeyroFollow ·19.8k
- Jamie BellFollow ·5.8k
- Haruki MurakamiFollow ·8.8k
- Alec HayesFollow ·18k
- Bob CooperFollow ·5.9k
- Joshua ReedFollow ·7.3k
![Overdrive: Bill Gates And The Race To Control Cyberspace](https://ebook-universe.nicksucre.com/k/the-race-to-control-cyberspace-bill-gates-s-plan-for-a-digital-divide.jpeg)
![Dallas Turner profile picture](https://ebook-universe.nicksucre.com/author/dallas-turner.jpg)
The Race to Control Cyberspace: Bill Gates's Plan for a...
Bill Gates has a...
![Bill Duke: My 40 Year Career On Screen And Behind The Camera](https://ebook-universe.nicksucre.com/k/my-40-year-career-on-screen-and-behind-the-camera.jpeg)
![Clayton Hayes profile picture](https://ebook-universe.nicksucre.com/author/clayton-hayes.jpg)
My 40 Year Career On Screen And Behind The Camera
I've been working in...
![Uniquely Dangerous Carreen Maloney](https://ebook-universe.nicksucre.com/k/uniquely-dangerous-the-troubling-record-of-carreen-maloney.jpeg)
![Arthur Mason profile picture](https://ebook-universe.nicksucre.com/author/arthur-mason.jpg)
Uniquely Dangerous: The Troubling Record of Carreen...
Carreen Maloney, a Democratic...
![A Thousand Shall Fall: The True Story Of A Canadian Bomber Pilot In World War Two](https://ebook-universe.nicksucre.com/k/the-true-story-of-a-canadian-bomber-pilot-in-world-war-two-a-journey-of-courage-and-sacrifice.jpeg)
![Floyd Richardson profile picture](https://ebook-universe.nicksucre.com/author/floyd-richardson.jpg)
The True Story of a Canadian Bomber Pilot in World War...
In the annals of World...
![The Sky Of Youth John C Maxwell](https://ebook-universe.nicksucre.com/k/the-sky-of-youth-a-journey-of-discovery-and-fulfillment.jpeg)
![Corey Hayes profile picture](https://ebook-universe.nicksucre.com/author/corey-hayes.jpg)
The Sky of Youth: A Journey of Discovery and Fulfillment
By John Maxwell ...
![Quantitative Easing: The Great Central Bank Experiment (Finance Matters)](https://ebook-universe.nicksucre.com/k/the-great-central-bank-experiment-finance-matters.jpeg)
![Truman Capote profile picture](https://ebook-universe.nicksucre.com/author/truman-capote.jpg)
The Great Central Bank Experiment: Finance Matters
Central banks have been...
4.6 out of 5
Language | : | English |
File size | : | 1556 KB |
Text-to-Speech | : | Enabled |
Screen Reader | : | Supported |
Enhanced typesetting | : | Enabled |
X-Ray | : | Enabled |
Word Wise | : | Enabled |
Print length | : | 286 pages |